12 February 2024A vibrant opportunity for entrepreneurs at Franchise Expo Paris.
Paris, February 2024 – Backed by over 45 years of innovation and success, Dorcel, leader in the adult entertainment and accessories sector, is accelerating its franchise development. After building a solid reputation in the world of intimate pleasure for everyone, Dorcel is offering entrepreneurs a unique opportunity to join a rapidly expanding network. Investors will be able to discover this opportunity at Franchise Expo Paris, from 15 to 17 March 2024, at stand J45.
A RAPIDLY EXPANDING MARKET
Intimate well-being is now emerging as a market in full expansion, driven by changing attitudes and a growing desire for pleasure and personal fulfilment. More than just a trend, it’s a profound transformation in habits and expectations. During the Covid pandemic, sales of sex toys increased threefold worldwide and 2.5-fold in France, marking a turning point in the consumption of products dedicated to intimate pleasure.
This democratisation is also reflected in the figures: 51% of French people aged between 18 and 60 had already used an intimate accessory in 2020, compared with 37% in 2012 and just 9% in 2007 (Ifop). A clear sign that personal pleasure is no longer a taboo but a real driver of well-being. This dynamic is accompanied by a move upmarket, with consumers looking for refined sensory experiences and premium objects.
Sales of sex toys in France have risen by 153% in recent years, confirming that this market is more attractive than ever before. According to a study by Allied Market Research, the global market could reach 108 billion dollars by 2027, revealing immense growth potential.
Dorcel, a key and visionary player in the sector, is fully capitalising on this trend and franchising. Its premium positioning, recognised expertise, and rapidly expanding network offer investors a unique opportunity to enter a flourishing market. With prospects in France, Belgium, Switzerland, and China, Dorcel aims to strengthen its international presence and impose its model of excellence beyond borders.
PROVEN EXPERIENCE FOR SUCCESS AND PLEASURE
With a network of 19 branches and 3 franchises in operation, Dorcel draws on nearly 20 years of experience and a customer base of more than 1 million people in France. Its annual retail sales exceed 20 million euros, confirming its expertise in the retail sector specialising in sensual well-being for adults.
Dorcel boutiques, with their 200 to 350m² shop concept, self-service, and sit-down sales, offer a premium experience where women, men, and couples can shop with confidence in a stylish, elegant, and accessible environment.
The network is supported by a team of over 70 experts, including sales advisors, shop managers, network coordinators, merchandisers, and a central purchasing unit.
With more than 2,500 carefully selected products, including 800 own-brand products, Dorcel guarantees strong differentiation. Its exclusive products account for 55% of in-store sales. The product ranges include sex toys, wellness, lingerie, accessories, and games and entertainment.
Since its inception, Dorcel has established itself as an essential reference, combining expertise, innovation, and commitment to delivering a premium experience. The Dorcel model is tested and experienced , and its expansion into franchising represents a particularly attractive opportunity for entrepreneurs looking to join a market leader with a clear vision and international reputation.
A TURNKEY MODEL FOR MAXIMUM PROFITABILITY
Dorcel offers its franchisees a proven concept, supported by operational tools and an expert team. Thanks to a strong brand and premium image, franchisees enjoy an immediate competitive advantage.
Each Dorcel boutique is much more than a simple point of sale: it’s a place for advice, entertainment in the service of pleasure, offering a premium customer experience. Franchisee support, whether in the form of training or operational assistance, is at the heart of the company’s development strategy.
The main requirements for joining the Dorcel franchise are as follows:
- Minimum personal contribution: €100K
- Total investment: €250K – €350K
- Expected annual turnover: €500K – €1M
- Gross margin: 55%
- Royalty: 5% of sales excluding VAT
- Advertising contribution: 2% of sales excluding VAT
- Recommended initial stock: €80,000 excluding VAT for 200m²
“We have developed an ecosystem in which each franchisee benefits from personalised support, a proven model, and a powerful brand and concept. Our results speak for themselves: every shop we open confirms the solidity of our offering.” – Isabelle Dufossé, Managing Director of the Dorcel Group’s retail activities
MEET DORCEL AT FRANCHISE EXPO PARIS
Don’t miss the opportunity to discover this successful business model at the Franchise Expo Paris trade show, to be held from 15 to 17 March 2024 at Porte de Versailles. Come to stand J45 to meet the teams, find out more about the conditions for opening a Dorcel shop, and explore the many opportunities available to entrepreneurs.
“Franchise Expo Paris is an ideal opportunity to meet passionate entrepreneurs and discuss our vision of specialised retailing. We are looking for partners who share our demand for quality and our desire to offer an unrivalled customer experience.” – Isabelle Dufossé, Managing Director of the Dorcel Group’s retail activities
ADDITIONAL INFORMATION
Logo and visuals: https://we.tl/t-yiE5kKIn3Z
Website: https://www.dorcel.com/devenirfranchise/
PRESS CONTACT
Camille Clouvel
Corporate and CSR Communications Director
06 62 08 24 53
camille.clouvel@dorcel.com
SHOP NETWORK CONTACT
Benjamin Scanvyou
Boutique Network Director
06 49 92 58 93
benjamin.scanvyou@dorcel.com
ABOUT DORCEL
For more than 45 years, Dorcel has been a major player in adult pleasure and entertainment, offering a premium and responsible experience. Present in more than 75 countries, the Group is distinguished by its ethical commitment, premium product ranges, and role as an innovator in the intimate wellness sector. Dorcel has been at the forefront of pleasure trends since its creation, combining creativity, technology, and excellence.